Four disciplines, one integrated team

What we build, grow, and defend

Development, branding, search visibility, and paid growth — run from the same brief, the same data, and the same goal. Below is exactly what’s included in each.

Quick summary

  • Web development: custom builds, WordPress & Shopify, UI/UX, Core Web Vitals optimization
  • Branding: identity systems, guidelines, collateral, and advertising creative
  • SEO/AEO/GEO: technical & on-page SEO plus optimization for AI answer engines
  • Performance marketing: Google Ads, Meta, full-funnel strategy, and retention

Custom full-stack builds, WordPress and Shopify implementations, UI/UX wireframing, payment integrations, and performance optimization — engineered to be fast, accessible, and easy for your team to maintain.

tech stack
  • React / Next.js
  • Node.js
  • WordPress
  • Shopify Liquid
  • Tailwind CSS
  • Stripe / PayPal
Deliverables
  • Custom full-stack applications & APIs
  • WordPress and Shopify theme development
  • UI/UX wireframing and design systems
  • Payment gateway & checkout integration
  • Core Web Vitals and speed optimization

Typical engagement

Timeline
4–10 weeks
Target Lighthouse score
95+
Handoff
Documented + trained

Identity systems built to hold up across every touchpoint — from a pitch deck to a product page. We define the rules once, so consistency stops being a manual effort.

tooling
  • Figma
  • Adobe CC
  • Design Tokens
  • Motion Guidelines
Deliverables
  • Brand identity & strategic guidelines
  • Pitch decks & investor collateral
  • Print & digital collateral systems
  • Advertising creative & campaign assets

Typical engagement

Timeline
3–6 weeks
Deliverable
Full guideline PDF
Handoff
Figma library

Traditional search still matters — but so does being the answer ChatGPT, Perplexity, and Gemini give when your buyer asks. We optimize for both ranking and being cited.

stack
  • Schema.org / JSON-LD
  • Ahrefs
  • Search Console
  • Screaming Frog
Deliverables
  • Technical & on-page SEO
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO) for AI platforms
  • Structured data & content architecture

Typical engagement

Timeline
Ongoing, monthly
Reporting
Monthly + live dashboard
First results
~8–12 weeks

Paid acquisition and retention built around unit economics, not vanity impressions. We run the media, own the funnel, and report what actually moved revenue.

stack
  • Google Ads
  • Meta Ads Manager
  • GA4
  • Klaviyo
Deliverables
  • Google Ads & Performance Max management
  • Meta & social paid campaigns
  • Full-funnel conversion strategy
  • Lifecycle & retention marketing

Typical engagement

Timeline
Ongoing, monthly
Minimum ad spend
Case by case
Reporting
Weekly

FAQ

Common questions

Structured for both humans and the AI systems reading this page.

SEO (Search Engine Optimization) is about ranking in traditional search results like Google. AEO (Answer Engine Optimization) is about being the direct answer pulled into featured snippets and voice assistants. GEO (Generative Engine Optimization) is about being cited by name inside AI-generated answers from tools like ChatGPT, Perplexity, and Gemini. RankVoxel builds content and structure that serves all three at once.

All three, depending on the brief. Shopify and WordPress cover most content- and commerce-led sites well; we reach for a custom full-stack build when the product needs logic, integrations, or performance that off-the-shelf platforms can’t deliver cleanly.

Yes — a large share of our work is auditing and rebuilding on top of what already exists rather than starting from zero, especially for SEO and performance work where existing domain authority is worth preserving.

No. They run in parallel against one shared plan during the Build phase of our framework, so the brand system and the site are never meeting for the first time on launch day.

Against unit economics tied to your business — cost per acquisition, return on ad spend, and lifetime value — not impressions or click-through rate in isolation.

Not sure which discipline you need first?

Most engagements start with an audit across all four — we’ll tell you honestly where the highest-leverage fix is.

Book a discovery call